A boutique men’s clothing store in Mumbai’s affluential Altamount Road neighborhood.
Just Kidding is designed with a darker more masculine palette, using veneers, wood and leather with neutral marble. The shop is very modern with simple detailing but still offers a luxurious atmosphere to the customer. The lighting was very important in the design with the niche display racks lit indirectly through cove lighting. The circulation of the space is free and open with large comfortable armchairs in the middle creating a comfortable luxury for the customer while shopping. The landscaping and façade of the shop were designed to create an inviting atmosphere with cleans lines, ambient lighting and a natural aesthetic.